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Child Track
CARRICK JAMES CHILD TRACK is a quantitative survey designed to monitor changing behaviour, attitudes and preferences amongst British children aged 5-14, and has been in operation since 1993.

Each month interviews are conducted with 650-800 7-14 year olds extending to 800-950 5-14 year olds four times a year. Interviews are conducted face-to-face at approximately 50 randomly selected sampling points throughout GB, and are usually done in-home (not in school) through our CJMR omnibus surveys.

Questions cover a wide range of topics pertinent to children and are repeated at regular intervals in order to track trends and spot developments. For example, last year we introduced questions on interactive TV and mobile phones and this year we include questions on clothing shops.

Reports fit into dedicated ring binders and can also be provided electronically. They come in table format with analysis by age, sex, age within sex, social grade; by multi-channel TV homes or by anything else which is relevant. For each wave 20-30 (PowerPoint) charts and various trend tables (in Excel) are provided to show key findings.

There are two levels of annual subscription and a quarterly option available as follows:

Level One Subscription includes:
  • Reports 8 times per year.
  • Tracking data for each Module showing top trends over several years (in Excel).
  • Charts for each Module highlighting important trends and developments (in PowerPoint).
  • Consultation with subscribers on an annual basis and for each survey.
  • FREE nomination of TV programmes, characters, web-sites for inclusion.
  • Client input into specific questions.
  • Opportunity for clients to include extra questions in CJMR Omnibus without payment of the normal ?40 entry fee.
Level Two Subscription includes:
  • All of the above PLUS
  • Two confidential pre-coded questions of client's own choice repeated each quarter to track their own subject. This represents a large saving on rate card costs. Open-ends and prompt cards not included.
Quarterly option This gives a report each quarter on questions asked every 3 months in Modules A (TV) and module B (Characters, etc) plus ?000-worth of other questions that can be chosen by clients.

Full subscription is the most cost-effective way of purchasing Child Track. However, modules and questions may be purchased individually.
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